Established in 2010 by the creative group of the CUT OUT FASHION studio in Johannesburg. CRAVE is an URBAN CONTEMPORARY collection focusing on the simplicity of everyday city life. CRAVE aims at adapting styles and trends straight off the catwalk to garments that are wearable in everyday life, whether it is for work, play or just relaxing with the family over the weekend. Crave creates contemporary pieces which can be worn season after season.

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